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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What is white-label reporting?
White-label reporting shows analytics under an agency's own brand. What it is and which tools offer it.
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What is engagement bait, and is it against the rules?
Engagement bait pushes empty interaction ('tag five friends') and platforms demote it. The line between a real question and bait.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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