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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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How do I make a good YouTube thumbnail?
A good YouTube thumbnail is clear at small size — one focal point, bold text, high contrast, matching the title. How to make one.
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Should I use AI to create social media content?
AI speeds up ideas and drafts but works best as an assistant, not the author. How to keep content genuine.
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If a panel promises a fixed, guaranteed result, what should I assume?
A fixed, guaranteed result is a promise no third party can honestly keep. Why it signals marketing over substance — and what to check instead.
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