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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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Can anyone honestly guarantee social media growth?
No one can honestly guarantee social media growth — the platform, not the seller, controls what counts. Why loud guarantees signal low reliability.
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What is a brand voice, and how do I create one?
Brand voice is your consistent tone and personality across posts. How to define it in a few traits and keep it steady.
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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