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Questions & Answers
Answers to common questions about our tools and how to use them.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What's the safest way to navigate a market split between loud resellers and quiet suppliers?
In a market split between loud resellers and quiet suppliers, ignore volume and follow evidence — track record, uptime, real reviews. The calm way to choose.
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What is the difference between awareness and conversion content?
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
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What is a brand ambassador program?
A brand ambassador program is an ongoing partnership, not a one-off post — deeper trust over time. How it works.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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How do I schedule posts across multiple platforms?
Schedule across platforms with one tool: connect accounts, tailor per network, set times, auto-publish. How it works.
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