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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a discount code strategy, and does it work?
Unique discount codes reward buyers and track which source drove each sale. When they work and how to measure them.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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How do I write a good Instagram caption?
A good caption hooks in the first line, stays readable, adds value, and ends with one clear CTA. A simple structure that works.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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What is the difference between awareness and conversion content?
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
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