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Questions & Answers
Answers to common questions about our tools and how to use them.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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What is a discount code strategy, and does it work?
Unique discount codes reward buyers and track which source drove each sale. When they work and how to measure them.
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Why do panels keep advertising a guarantee after their supplier disappears?
A promise costs nothing to display, so it stays up long after the supply behind it is gone. Why a real track record is the signal to trust.
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What do I do if my social media account is hacked?
If hacked: reset the password, remove strange logins and apps, enable 2FA, and use account recovery. First steps to take.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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