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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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How do professional social media tools differ from SMM panels?
A panel sells numbers; a professional tool helps you do the work and build a real audience. The core difference, and why it matters.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Am I paying a marked-up middleman on an SMM panel?
Many panels are marked-up middlemen reselling someone else's supply through an API. Why 'provider' rarely means they provide anything.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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