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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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What is engagement bait, and is it against the rules?
Engagement bait pushes empty interaction ('tag five friends') and platforms demote it. The line between a real question and bait.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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