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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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Do I need a social media scheduling tool?
If you post regularly or on several platforms, a scheduling tool saves time and keeps you consistent. When you need one.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What are SMM proxies, and do I need them?
SMM proxies route your connection through another IP to manage multiple accounts. What they do, the risks, and whether you need them.
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What tools do social media managers use?
Social media managers use a small stack — scheduling, analytics, listening, design, link-in-bio. What each does and how to choose.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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