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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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Does a follow/unfollow strategy work?
Follow/unfollow baits follow-backs but is spammy, risky, and short-lived. Why it fails, and what actually grows an account.
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Are '100% real followers' claims trustworthy?
'100% real' and 'high quality' are easy to claim and hard to verify. Why buyer reviews and drop-off tell the real story.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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How much do social media managers charge?
Social media manager rates vary by experience and scope, from small packages to full retainers. What drives the price.
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