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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is average view duration on YouTube?
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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