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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is a discount code strategy, and does it work?
Unique discount codes reward buyers and track which source drove each sale. When they work and how to measure them.
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What is gifting in influencer marketing?
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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Why do cheap SMM panels fear public forums and open reviews?
Cheap SMM panels avoid open forums because customers there can compare notes permanently. Why transparency is the real test.
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