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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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How do I get more saves on Instagram?
Saves come from useful, reference-worthy content people return to. Why they matter to reach, and how to earn more.
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What is conversion tracking?
Conversion tracking ties a sale or sign-up back to the post or ad that drove it. Why it beats guessing from likes.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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Is it legal to buy followers or likes?
Buying followers is usually not a crime, but it breaks platform rules and can raise legal issues when used to mislead. The honest picture.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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