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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a tool directory or aggregator, and why use one?
A tool directory gathers many tools with consistent ratings and reliability data, so you compare on evidence, not each vendor's marketing. Why use one.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
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Can I trust a review that links straight to buy the product?
A 'review' that only praises and links straight to buy is an ad. The balance test that separates honest reviews from paid ones.
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