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Questions & Answers
Answers to common questions about our tools and how to use them.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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What is YouTube SEO?
YouTube SEO surfaces videos in search via titles, descriptions, chapters and watch time. Why it matters and how to do it.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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