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Questions & Answers
Answers to common questions about our tools and how to use them.
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What's the safest way to navigate a market split between loud resellers and quiet suppliers?
In a market split between loud resellers and quiet suppliers, ignore volume and follow evidence — track record, uptime, real reviews. The calm way to choose.
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How do I set social media goals?
Set social goals that are specific, measurable and time-bound, tied to outcomes — not just 'grow'. How to track them.
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Does bounce rate apply to social media?
Bounce rate is a website metric that matters for social traffic — high bounce means a post-to-page mismatch. How to fix it.
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Why do resellers add promises the original source never made?
Drawing from the same supply, a reseller differentiates on the pitch — bolting on promises the source never made. Why the claim exceeds the delivery.
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What is a call to action (CTA) on social media?
A CTA tells viewers what to do next — comment, save, click, buy. Why one clear CTA beats a vague post.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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