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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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How much do social media managers charge?
Social media manager rates vary by experience and scope, from small packages to full retainers. What drives the price.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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How do I post to Instagram from a computer?
Post to Instagram from a computer via the website or a scheduling tool — the latter adds drafts, previews and timing.
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How do social media managers make money?
Social media managers earn via salaries, retainers, project fees, and ad management. What pays, and why clear results matter most.
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