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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a social media policy?
A social media policy sets rules for how a business and staff post, protecting the brand with clear guardrails. What to cover.
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What is a collab post on Instagram?
A collab post appears on two accounts at once, sharing reach and engagement. How it works and when to use it.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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