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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is dwell time on a post?
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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How long can a TikTok video be?
TikTok allows videos from seconds to several minutes, but completion matters most — length should fit the idea. How to judge.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Does a follow/unfollow strategy work?
Follow/unfollow baits follow-backs but is spammy, risky, and short-lived. Why it fails, and what actually grows an account.
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