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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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Will buying engagement get my account banned?
Buying engagement can lead to removed followers, lower reach, or suspension. What raises the risk, and the safer path.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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What is a superfan, and why do they matter?
A superfan actively champions you — sharing, defending, buying first. Why a small core drives outsized reach and revenue.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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