Skip to content
Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
-
What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
-
How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
-
How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
-
Can you do social media marketing as a freelancer?
Yes — social media marketing is a common freelance path. What it takes, and the tools that keep it efficient across clients.
-
What is Close Friends on Instagram?
Close Friends shares stories with a hand-picked list, not all followers. How creators use it for exclusive, personal content.
-
What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
Live site stats
2 online now
Recent visitors
483 last 24 hours
·
4.6K last 7 days
·
8.7K last 14 days
·
21.9K last 31 days
1.0M bot hits
We use privacy-first analytics. No third-party trackers.