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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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Why do SMM panels call themselves 'providers' or 'premium services'?
'Provider', 'premium' and 'VIP' are free words that make a thin site sound accountable. Why the label rarely matches the delivery.
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What is a discount code strategy, and does it work?
Unique discount codes reward buyers and track which source drove each sale. When they work and how to measure them.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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How do I grow on X (Twitter)?
Grow on X with frequent concise takes, fast replies, and threads. Why conversation drives reach in a fast feed.
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