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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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How do I run a social media giveaway?
Run a giveaway with a niche prize, clear legal rules, a short window, and transparent judging. How to attract real followers.
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What is CTA click rate?
CTA click rate is the share who act on your call to action — a direct measure of how well content converts. How to improve it.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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Why does a neutral directory surface what closed markets keep private?
A neutral directory does in public what professionals do privately — vet on evidence, show weak points, label paid placement. Why neutrality matters.
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How do I benchmark against competitors?
Benchmark competitors by tracking their public growth, engagement and top content over time to learn what resonates. Tools that help.
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