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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is gifting in influencer marketing?
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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What do 'premium' or 'high-quality' follower labels actually mean?
'Premium' and 'high-quality' follower labels are pricing tiers with no standard — usually better-disguised bots. What they really mean.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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