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Questions & Answers
Answers to common questions about our tools and how to use them.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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How do I grow on X (Twitter)?
Grow on X with frequent concise takes, fast replies, and threads. Why conversation drives reach in a fast feed.
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What is cross-posting, and is it bad?
Cross-posting saves time but a straight copy-paste hurts reach. Why to adapt per platform, and tools that make it easy.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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