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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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Can anyone honestly guarantee social media growth?
No one can honestly guarantee social media growth — the platform, not the seller, controls what counts. Why loud guarantees signal low reliability.
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