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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is TikTok Shop?
TikTok Shop sells products directly in-app via shoppable videos and LIVE. Who it suits and what supports it.
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What is a lead magnet on social media?
A lead magnet trades value — a guide, template, discount — for a follow or email. How it turns attention into leads.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is an SMM panel, and are they safe to use?
An SMM panel resells social media engagement in bulk. What they are, the real risks, and how to compare them safely in our directory.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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