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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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What is the difference between awareness and conversion content?
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
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How many hashtags should I use?
More hashtags is not better — a focused, relevant set beats stuffing the max. How many to use and how to pick them.
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What is a hashtag strategy?
A hashtag strategy mixes broad, niche and branded tags matched to each post, tested for reach — not a repeated stuffed list.
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Can AI write my social media captions?
AI can draft captions fast, but raw output sounds generic — edit in your voice and specifics. How to use it well.
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