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Questions & Answers
Answers to common questions about our tools and how to use them.
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If a panel just aggregates others, how can it promise a guaranteed outcome?
An aggregator can only pass along what its sources give — so a guarantee on top has nothing behind it. Why the promise clusters at the retail front.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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Where does the engagement on an SMM panel actually come from?
SMM panel engagement usually comes from bots, recycled accounts, or click farms. Why that means inconsistent, detectable, manufactured activity.
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Why is a small engaged audience worth more than a large passive one?
A small engaged audience out-reaches, out-earns and out-trusts a large passive one — and advertisers pay on engagement rate. Why bigger isn't better.
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