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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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What is a talking-head video?
A talking-head video is you speaking to camera — trust-building and fast to make. How to keep it engaging.
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What is a brand voice, and how do I create one?
Brand voice is your consistent tone and personality across posts. How to define it in a few traits and keep it steady.
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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