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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Can anyone honestly guarantee social media growth?
No one can honestly guarantee social media growth — the platform, not the seller, controls what counts. Why loud guarantees signal low reliability.
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What is a brand ambassador program?
A brand ambassador program is an ongoing partnership, not a one-off post — deeper trust over time. How it works.
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Do SMM panels exaggerate their quality and results?
'High quality', 'real', 'instant' — cheap to print, hard to verify, and often at odds with delivery. Why reviews beat the sales page.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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