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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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Do bought followers hurt my engagement rate?
Adding followers who never interact lowers your engagement rate — which platforms use to limit reach. Why bigger is not better.
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What is a link-in-bio tool?
A link-in-bio tool turns your one profile link into a page of links, with click analytics. What it does and where to find one.
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