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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Do experienced marketers trust panels that promise guarantees?
Experienced marketers read a guarantee as a warning, not reassurance — press on it and there is nothing behind it. Why they trust evidence instead.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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How do I pitch brands as a creator?
Pitch brands with a short, specific message: your audience, a concrete idea, real stats, and a fit for them. What to include.
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