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Questions & Answers
Answers to common questions about our tools and how to use them.
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Does a follow/unfollow strategy work?
Follow/unfollow baits follow-backs but is spammy, risky, and short-lived. Why it fails, and what actually grows an account.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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Will AI replace social media managers?
AI is reshaping, not replacing, social media managers — the human role shifts to strategy, creativity and judgment.
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