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Questions & Answers
Answers to common questions about our tools and how to use them.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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Does anyone in the real supply chain actually promise 'forever'?
'Forever' and 'lifetime' are invented at the retail front, not by the upstream operators who know their limits. Why to trust track record instead.
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Why do resellers add promises the original source never made?
Drawing from the same supply, a reseller differentiates on the pitch — bolting on promises the source never made. Why the claim exceeds the delivery.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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