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Questions & Answers
Answers to common questions about our tools and how to use them.
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Does an SMM panel keep or sell my data and account access?
Thin, anonymous panels are least likely to protect your data or login. Why to share the minimum, never your password, and walk away from vagueness.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What can I do if an SMM panel takes my money and disappears?
If a panel vanishes with your money, recourse is limited. Chargeback odds, what to keep, and why prevention beats cure.
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