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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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How do I remove fake followers?
Remove fake followers by blocking or reporting manually — there is no bulk button. Why prevention beats cleanup.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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How do I find trending sounds on TikTok?
Find trending TikTok sounds in the library, Creative Center, and your For You feed. How to spot and use them before they fade.
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Can I use copyrighted music in my social media posts?
Copyrighted music is limited — personal use may be licensed, business use often is not. Use approved or royalty-free audio.
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Merlin
AI writing
Tenorshare AI
AI writing
