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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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What's the safest way to navigate a market split between loud resellers and quiet suppliers?
In a market split between loud resellers and quiet suppliers, ignore volume and follow evidence — track record, uptime, real reviews. The calm way to choose.
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Does a follow/unfollow strategy work?
Follow/unfollow baits follow-backs but is spammy, risky, and short-lived. Why it fails, and what actually grows an account.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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What are SMM proxies, and do I need them?
SMM proxies route your connection through another IP to manage multiple accounts. What they do, the risks, and whether you need them.
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