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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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How do I build an engaged community?
Build an engaged community by showing up, replying like a person, asking questions, and rewarding participation. Why it lasts.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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Why is 'eternal' or 'forever' delivery a claim no serious supplier makes?
No one controls a platform's future, so 'forever' delivery is impossible to promise. Why it is one of the clearest marketing tells.
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