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Questions & Answers
Answers to common questions about our tools and how to use them.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What's the safest way to navigate a market split between loud resellers and quiet suppliers?
In a market split between loud resellers and quiet suppliers, ignore volume and follow evidence — track record, uptime, real reviews. The calm way to choose.
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Why won't a real supplier ever show you its source?
SMM panel suppliers hide their source because it's fragile and against platform rules. Why forced secrecy is the risk you take on.
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What is a creative refresh in advertising?
A creative refresh swaps in new visuals or copy to beat ad fatigue and keep performance steady. How often to refresh.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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What is a copyright strike, and how do I avoid it?
A copyright strike penalises using content you lack rights to. How to avoid it with licensed, royalty-free or original media.
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