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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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What are the best free social media tools?
Many scheduling, analytics, design and link-in-bio tools have a real free plan. Where to find genuine free options.
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Do I need a social media scheduling tool?
If you post regularly or on several platforms, a scheduling tool saves time and keeps you consistent. When you need one.
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Can AI write my social media captions?
AI can draft captions fast, but raw output sounds generic — edit in your voice and specifics. How to use it well.
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