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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What is a social media policy?
A social media policy sets rules for how a business and staff post, protecting the brand with clear guardrails. What to cover.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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How do I get more subscribers on YouTube?
Grow YouTube subscribers with problem-solving videos, strong titles and thumbnails, watch time, and consistency. What to track.
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What is Close Friends on Instagram?
Close Friends shares stories with a hand-picked list, not all followers. How creators use it for exclusive, personal content.
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