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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Why are serious operators not visible on public forums?
The serious end of the SMM market is private and B2B, leaving public forums to loud resellers. Why visibility is not reliability.
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How can I verify an SMM panel's claims independently?
Verify a panel independently: domain age, real ownership, outside reviews, a tiny test order. The tells of low quality, and why panels hide them.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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