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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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What is a lead magnet on social media?
A lead magnet trades value — a guide, template, discount — for a follow or email. How it turns attention into leads.
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Why do only middlemen sell 'services' with big promises?
Reselling a shared source, a middleman can only compete on the pitch — so promises are their product. Why bigger promises mean more distance from delivery.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is a content series?
A content series is themed posts released over time — building anticipation and easing planning. Why series work.
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