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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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What is a content series?
A content series is themed posts released over time — building anticipation and easing planning. Why series work.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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