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Questions & Answers
Answers to common questions about our tools and how to use them.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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Is an SMM panel a real 'service', or just a tool with a fancy label?
An SMM panel is a tool that sells engagement, whatever it calls itself. Why labels like 'service' or 'provider' add polish, not substance.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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How much does social media marketing cost?
SMM costs range from a few tool subscriptions to agency retainers plus ad budget. How to start within your means.
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