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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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How can I tell if an SMM panel is legitimate?
How to check if an SMM panel is legit: domain age, real support, honest reviews, and uptime. Judge any service on evidence in our directory.
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What is social media marketing?
Social media marketing uses social platforms to reach people, build a brand and drive action. What it involves and the tools behind it.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is two-factor authentication, and should I use it?
2FA adds a second login step so a stolen password is not enough. Why every social account should have it, and how.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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