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Questions & Answers
Answers to common questions about our tools and how to use them.
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How long can a TikTok video be?
TikTok allows videos from seconds to several minutes, but completion matters most — length should fit the idea. How to judge.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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