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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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Which social networks do SMM panels support?
SMM panels cover Instagram, TikTok, YouTube, Facebook and X, but quality varies by network. How to check coverage and compare by platform.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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What is dwell time on a post?
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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