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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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Why do panels keep advertising a guarantee after their supplier disappears?
A promise costs nothing to display, so it stays up long after the supply behind it is gone. Why a real track record is the signal to trust.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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